A football fan’s guide to what’s ‘hipster’ and what isn’t: Superclasico? Dulwich?

The Copa Libertadores final between Boca Juniors and River Plate, South America’s two biggest clubs, has been called a ‘hipster derby’. But just what is ‘hipster’ anyway?

It was inevitable that Neil Custis of The Sun would offer his two cents on the Copa Libertadores final.

A vocal critic of British fans watching non-British football, man-of-the-people Custis has gained a reputation for calling out pretentiousness within the game.

Barcelona vs Real Madrid? Bourgeois! AC Milan vs Inter? Basically a Sonic Youth gig with more flares.

After posting a weirdly long series of tweets about 80s synth-pop musician Gary Numan last week, Custis eventually delivered the goods again, slamming Boca vs River for being ‘hipster’.

How d’you like them apples, Fernando Gago?

But while Custis is rarely wrong, he might be using the term ‘hipster’ too liberally here.

The Copa Libertadores is, after all, the South American equivalent of the Champions League. Boca Juniors and River Plate, fierce rivals, are two of the continent’s biggest clubs. They have never before faced each other at this stage of the competition.

Maybe this is genuinely a big deal?

Not everyone agrees with Custis’ use of ‘hipster’. Football365’s John Nicholson, who is maybe the antithesis of tabloid journalism, wrote an article over the summer that attempted to unpack the word’s usage in football.

He suggested that the likes of Custis are essentially anti-intellectual and anti-foreign, unloading their insecurities onto a murkily defined demographic in order to appear more legitimate.

“Maybe people who are in the mainstream have always disliked those who choose to walk a path less trodden, feeling they’re weirdos for not liking what everyone else likes,” Nicholson wrote.

And I would be 100 per cent convinced by this, if only the F365 t-shirt store, brainchild of Nicholson, didn’t have a category of ‘Hipster Vibe’ t-shirts, none of which are available in tie-dye.

It seems the football world has fully lost track of what the term means.

In order to clear up the confusion once and for all, here is a definitive football fan’s guide to what is ‘hipster’ and what is not.

Dulwich Hamlet F.C.

Not hipster!

There’s a general consensus that, among the lower-league London football clubs, Dulwich Hamlet F.C. is the hipster’s choice.

You can sort of see why: the club play in pink and blue, have a leftwing fanbase and sell craft beer on the sidelines. A hipster’s paradise, surely?

Unfortunately, Dulwich Hamlet is still a football club, which counts strongly against it in the hipster stakes.

Canavan’s Pool Club


20 minutes east of Champion Hill, however, is a youth-friendly pool club with karaoke and no windows.

No craft beer, no politics. Just 20-something Peckham kids playing the most subversive sport of all: pool.

Footballers with beards

Not hipster!

There’s a common misconception, usually held by older people, that beards are a hipster thing. Big frizzy facial hair, expensive barber, red and black check shirt, craft ale, the works…

But that’s not a hipster, that’s a fussy nerd.

Footballers with ironic moustaches


Now we’re talking.

Surprisingly, there has only been one true instance of football hipster facial hair, and that was — believe it or not — Michael Owen in the era of ‘Movember’.

Owen’s hipsterdom may have been temporary, but that brief flirtation spawned thousands of Tumblr pages dedicated to the former England goalscorer.

There have been knock-on effects, too: Spey whiskey has since become the new Red Stripe, while Camberwell art students have been heading to Chester en masse.

Boca Juniors vs River Plate

Not hipster!

Both Buenos Aires clubs attract larger crowds than Dulwich Hamlet, but there are other reasons why this isn’t a hipster event.

Mostly because it’s a football match.

The Buenos Aires jazz scene


At the end of the day, Neil Custis seems to have forgotten that football is a sport predominantly enjoyed by working class people whose favourite album is (What’s the Story) Morning Glory?

A true football hipster would actually forego the Superclásico for the Buenos Aires Jazz Festival, taping the radio coverage of the match and listening to it later on cassette.


Not hipster!

MUNDIAL magazine is stylish and great, but retro covers and oodles of blank space don’t make it hipster, per se.

Dazed & Confused


You can actually identify football hipsters on the terraces quite easily: they’re the ones with a Pukka Pie in one hand and a copy of po-faced fashion and culture magazine Dazed in the other.

Why has Jameela Jamil called out Cardi B for promoting detox teas? We don’t know, but the football hipster does.

Borussia Dortmund

Not hipster!

Writing for The Telegraph in 2016, Alistair Tweedale said Borussia Dortmund had become “the hipster’s choice” because “Dortmund’s fans are what so many others want their clubs to be”.

That doesn’t seem like a very thorough explanation, to be honest.



In actual fact, Germany’s football hipsters are more likely to be found in the cavernous Berghain nightclub in Berlin, rubbing shoulders with Shinji Kagawa and Marcel Schmelzer on the sweat-soaked floors of a former power plant.

Retro football shirts

Not hipster!

Indulging in sincere nostalgia is a very un-hipster thing to do, which is why (What’s the Story) Morning Glory? is not, and never will be, a seminal hipster album.

It’s also why retro football shirts — seen by misguided observers as the football hipster’s uniform of choice — are actually just normal now.

Burnley F.C. kits / Sean Dyche


Hipsterdom craves authenticity, and that’s why you’re more likely to find a football hipster spending upwards of £100 on the 2018-19 Burnley kit — shorts and socks included — than some colourful foreign jersey from the 90s.

Sean Dyche? This generation’s Lou Reed.


Not hipster!

Ah, the three pillars of hipster life: ironic sailor tattoos, blue hair and chasing the opposition high up the pitch.




Somewhere in the mid-2010s, the word ‘Normcore’ entered popular culture. It was used to describe, in the words of Vogue, “bland anti-style” — the wearing of functional, featureless clothing as a rejection of established fashion ideals.

Normcore was a very hipster thing to do.

While tryhards talk about gegenpressing, real football hipsters favour 4-4-2, the Eastpak backpack of formations.

By Benedict O’Neill

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