Every Premier League club’s most iconic shirt sponsor since 1992

Quick Reads

The likes of Manchester United, Liverpool and Arsenal may have been blessed with some memorable sponsors down the years, but every Premier League club could say the same.

Shirt sponsorship was first pioneered in English football by Coventry City back in 1974 and it’s possible to observe the evolution of society by the companies attaching themselves to top-flight clubs.

We’ve taken a look through the archives and chosen each current Premier League club’s most iconic shirt sponsor since 1992. Any complaints will be forwarded to our junk folder.

Arsenal

Fly Emirates, o2 and Sega were all strong contenders, but we couldn’t ignore JVC.

Adorning Arsenal shirts between 1981 and 1999, the electronics company were the club’s sponsor during three title-winning campaigns – making them the successful in the club’s history.

More importantly, they looked brilliant with block writing as Ian Wright and Dennis Bergkamp banged in the goals during the 90s.

Aston Villa

Despite only sponsoring the club for a season, we couldn’t look beyond Muller as Aston Villa’s most iconic sponsor.

Seeing Dwight Yorke strut around in the 1993-94 kit made us really want a yoghurt. Don’t know why.

Brentford

Brentford are now in the top flight for the first time since the 1940s, meaning many neutral supporters will be unfamiliar with their kits from yesteryear.

We selected KLM from a fairly long list of sponsors. The Dutch airline saw their logo on the club’s shirts, such as the one worn by Gary Bilssett, between 1984 and 1995, with advertising around the ground advertising their services to aircraft at nearby Heathrow.

Brighton

Skint Records. Fatboy Slim. The Rockafeller Shank.

Yeah, pretty cool.

Burnley

Burnley haven’t been blessed with many eye-catching sponsors, so we’ve decided to nominate one of their most long-lasting.

Endsleigh sponsored the club between 1988 and 1998, during which Burnley were generally stuck in the middle tiers of the Football League. The less said about Chris Waddle’s managerial reign the better.

Still, pretty smart.

Chelsea

Another tricky one. Cases could be made for Autoglass, Coors and Fly Emirates, but it was hard to look beyond Samsung.

Associated with the club between 2005 and 2015, the mobile company were the quintessential emblem of Chelsea’s imperial phase and was worn by legends such as John Terry, Frank Lampard and Didier Drogba.

A sponsor that indicated Chelsea were richer and almost certainly better than you. Which they usually were.

Crystal Palace

Palace had to be represented by TDK, as worn by future England manager Gareth Southgate below.

Another electronics company represented by block capitals, images of Palace running out with a strange little triangle on their shirts are as 90s as pogs and Mr Blobby.

Everton

It’s 2005 and you’re playing Everton at home. You’ve dominated the game possession-wise but have fallen to a Tim Cahill header from a set-piece.

David Moyes does a little delighted jig on the touchline while Cahill does his David Haye routine on the poor and unsuspecting corner flag. You feel robbed.

Everton were an established irritant to the Premier League’s elite while sponsored by Chang Beer, a beverage popular at curry houses up and down the country.

We like the pair of elephants sitting under a tree and wish more top-flight clubs had animals on their shirts.

Leeds United

To a generation of supporters, Leeds United will always be associated with Strongbow.

During their sponsorship, Leeds lived the dream (Champions League semi-finals, spending loads of money, great football at Elland Road) and the ruinous after-effects (bankruptcy, relegation, Peter Risdale).

Sounds just like a night out on the cider.

Leicester City

Could you tell we were hungry and thirsty during the making of this list?

In fairness, we could hardly pick anyone other than Walkers for Leicester. A variety of different company logos blessed the Foxes kits between 1987 and 2001 and Leicester moved to the Walkers Stadiums in 2002.

Plus, Gary Lineker ‘shags crisps’ or something like that.

Liverpool

We could have gone for Candy. We probably should have gone for Candy.

But the allure of the white Carlsberg logo on those famous red shirts was too hard to resist. The Danish beer sponsored the club during the 1990s and 2000s, closely associated with nights in Dortmund, Istanbul and Cardiff, and is generally considered one the great all-time sponsors.

Manchester City

The current iteration of City may be a trophy-winning juggernaut, but we reckon about 5% of their fans secretly pine for the days of Paul Dickov up front, away days at Macclesfield and generally being a bit shit.

Brother represented that era perfectly. Worn by cult heroes like Georgi Kinkladze, the lower-case font dovetails perfectly with the Kappa sleeve sponsors. We miss the days of Premier League clubs in Kappa kits.

Put simply, this shirt would still bang on the streets of Fallowfield and Withington today.

Manchester United

Vodafone came a close second, but Sharp feels essential to the history of United.

Think of United at their most dominant and Sharp shirts are central to your memories. A strong, attacking-football-associated word doesn’t hurt either.

Newcastle United

Hard to think of anything more Newcastle than Alan Shearer celebrating a goal in a Newkie Brown shirt.

Norwich City

Props to Aviva and Colman’s mustard but Norwich’s most iconic result was achieved wearing their most iconic shirt sponsor.

The Canaries won at Bayern Munich in 1993 and Norwich and Peterborough Building Society’s logo was splashed all over the club’s shirt while doing so.

Lovely.

Southampton

Draper’s Tools was robbed here.

But it’s hard to think of Southampton over the last 30 years without picturing Matt Le Tissier banging one from 30 miles out.

Sanderson sponsored the club between 1995 and 1999, where Southampton seemed to flirt aggressively with relegation before escaping every single season.

Tottenham

Holsten, just like Teddy Sheringham and Jurgen Klinsmann, had two spells with Tottenham and remains the club’s most iconic sponsorship deal.

That said, let’s not talk about the quality of the actual beer.

Watford

Watford had one top-flight season during the 1990s, winning only six games and finishing rock bottom in 1999-2000.

At least they looked good, with the Phones 4u logo plastered all over their traditional yellow shirts.

Kids these days wouldn’t remember the company, but their advert with the annoyingly catchy jingle won’t be leaving our subconscious any time soon.

West Ham

Straight toss-up here between Dr. Martens and Dagenham Motors, both of which are more West Ham than jellied eels and underachievement.

But Paolo Di Canio, West Ham’s most iconic player over the last three decades, never wore a Dagenham Motors shirt and that settles the argument.

An endearing reminder of Harry Redknapp’s team of inconsistent freewheelers.

Wolves

They only sponsored Wolves for two seasons between 2002 and 2004, but the Doritos logo just worked on a Wolves shirt.

And those two years included promotion to the Premier League, a famous Cup win over Newcastle and beating Manchester United at Molineux before relegation in 2004.

Plus, the colour of Wolves kit calls to mind a chilli heatwave Dorito. Everyone’s a winner.


More from Planet Football

New kits & leaks for 2021-22: Spurs, Man Utd, Liverpool, Inter and more

The story of Gavin Hoyte and his solitary Premier League game for Arsenal

Every £50m+ Premier League defender and how they’ve fared

Can you name the sponsors for these 20 memorable Premier League kits?