In July 1990, Juventus continued a run of Italian clubs breaking the world transfer record, paying £8million to sign Roberto Baggio from Fiorentina.
The move was incredibly controversial given the rivalry between the two clubs – at a time when Serie A was the best league in the world, so much so that the record was broken another three times by Italian clubs in the next two years.
It’s fair to say a lot has changed…
After Baggio joined Juventus for £8million in 1990, riots broke out in Florence, with Viola supporters enraged their star player had been sold to their fierce rivals.
Il Divin Codino had a habit of proving people wrong and slightly appeased the Fiorentina faithful by refusing to take a penalty against his former side the following season before kissing a purple scarf on the bench.
During his five-year stint with Juve, Baggio lifted three trophies, including the UEFA Cup.
The France international caught AC Milan’s attention after racking up an incredible 38 goals in 44 appearances in the 1991-92 season for Marseille – the fourth consecutive season he reached the 30 goal mark.
Milan signed Papin for £10million and went on to score 20 goals in his opening season before moving on to Bayern Munich in 1994.
Juventus yet again broke the transfer record by signing Vialli from Sampdoria in 1992 for £12.5million. In his first season, he helped the Old Lady win the UEFA Cup.
Pace, flair and skill – this lad had it all. His mesmerising talent saw him move to Milan from Torino in 1992 for £13million.
Lentini was pivotal to Fabio Capello’s success at the San Siro as they lifted the Champions League in 1993-94.
“Ronaldo was our leader and we treated him as he deserved to be treated,” former Inter boss Gigi Simoni told us. “He was not a prima donna, but everybody knew he was special and that he could bring us to the top, so everybody supported him.”
Il Fenomeno followed in the footsteps of Diego Maradona by becoming the world’s most expensive player twice. Barcelona paid PSV £13.2million in 1996 before Inter spent £19.5million to sign the striker the following year.
Sandwiched in between Ronaldo’s two moves was the first time an English club had broken the world transfer record since 1951.
Shearer left Blackburn to join his hometown club Newcastle for £15million and went on to become the club’s all-time leading scorer. He didn’t win a trophy, but he did get to wear those really nice Newcastle Brown Ale kits.
Aged just 21, Real Betis signed Denilson for £21.5million in 1998.
Two years later they were relegated, which wasn’t quite the plan.
Oh, what could have been.
When Inter paid £32.5million to sign Vieri from Lazio in 1999, Europe was drooling at the prospect of the Italian forming a strike partnership with Ronaldo.
Injuries denied the deadly duo linking up regularly, but Vieri still went on to hit over 120 goals for the Nerazzurri.
A year after selling Vieri, Lazio raided one of the best cult teams of the 1990s for their star striker.
Crespo, who joined in a £35million deal from Parma, started in blistering style, scoring 26 goals in his debut season before enduring a series of injuries and leaving for Inter.
One of the most controversial moves of all time, Figo did the unthinkable in 2000, turning his back on the Nou Camp to join Real Madrid.
The £37million signing was welcomed back to a hostile reception in his first El Clasico for Madrid. Bottles, coins and even a pig’s head was thrown at the legendary winger for his betrayal.
One of the greatest footballers of all time and the jewel in Real Madrid’s crown of Galacticos.
£46.6million took Zizou from Juventus to the Bernabeu in 2001 and he stayed there for 17 years, first as a Champions League-winning player and then as a Champions League-winning manager.
Decent value for money, really.
Eight years passed before the transfer record was broken once more, and yet again it was Real Madrid who splashed the cash.
Kaka joined Los Blancos for £56million in 2009, but his reign as the most expensive player in history lasted less than a month.
Went quite well, this, didn’t it?
Ronaldo p*ssed on Kaka’s bonfire by joining Real Madrid in an £80million move in 2009 and going on to break every record in existence.
And to highlight how mental the transfer window has gone since, Real sold him as a 33-year-old nine years later and still made a profit on him.
Although Bale perhaps hasn’t hit the same heights as in his final season at Tottenham, he has won three Champions League winner’s medals.
He was the matchwinner on the third occasion against Liverpool, and it’s unlikely Real Madrid will regret their decision to part with £86million to land him in 2013.
And yet not a day seems to have since passed without the Welshman being linked with Manchester United.
Speaking of Manchester United, the Red Devils became the first English side since Newcastle to break the world transfer record in 2016.
Pogba rejoined United in an £89million deal and has succeeded in upsetting every dad in the country by occasionally dancing, getting a haircut and generally looking like he enjoys being a professional footballer.
Good on ya, Paul.
Has a single transfer ever had such a wide impact on the valuations of the rest of the market?
PSG more than doubled the world transfer record to sign Neymar for €222million from Barcelona in 2017, and in the following 12 months the €100million barrier was broken four times.