How the Deloitte Money League has changed over the last 10 years

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Planet Football
15th January 2020

Manchester United remain third in the Deloitte Money League, but their position as the Premier League’s highest revenue-generating club is under threat.

The 20 clubs to generate the most revenue across 2018-19 were announced by Deloitte on Tuesday, with Barcelona top, Real Madrid second and Manchester United third but with their lack of Champions League football meaning they could be overtaken by Manchester City or Liverpool next year.

We’ve taken a look back at the 2010 Deloitte Money League, covering the 2008-09 season, to see how things have changed over the past decade.

Top five

Real Madrid and Barcelona have kept hold of their places in the top two, albeit Barca have taken top spot for the first time after becoming the first club to break the €800million barrier. Their total revenue of €840.8million is more than twice that which they generated over 2008-09 (€365.9million).

Completing the top five, Bayern Munich remain in fourth position, again having more than doubled their revenue over the intervening 10 years.

The 2010 edition is perhaps best dated by the presence of Arsenal in fifth. The Gunners have dropped down to 11th in 2020, although their revenue has still increased by 169.4%.

PSG now sit in fifth place with a revenue of €635.9million. The French club had yet to receive investment from QSI in 2010 and were not even in the top 20 clubs at the time.

📊 [FCB] | Barça tops Deloitte’s Football Money League for the first time

🔶 The club leads the ranking for the 2018/19 season after breaking the €800 million ordinary revenue barrier, and finishes ahead of Madrid, United, Bayern and PSG, who make up the rest of the Top 5 pic.twitter.com/MJznkQSnN9

— BarçaTimes Statistics (@BT_Stats) January 14, 2020

English representation

2020 marks the first time this century Tottenham are ahead of Arsenal in the Deloitte Money League, having generated €75.5million more than their north London rivals.

English clubs occupy the places sixth to ninth with Manchester City (€610.6million) followed by Liverpool (€604.7million), Tottenham (€521.1million) and Chelsea (€513.1million).

West Ham (€216.4million) and Everton (€213.0million) also sneak into the top 20, in 18th and 19th place respectively.

In 2010, Manchester City were a new entry to the top 20, coming in at 19, while Newcastle United were 20th.

Liverpool were still seventh, with Chelsea in sixth and Tottenham down in 15th.

Overall, the Premier League had six representatives in the top 20 in 2010, compared to eight clubs in 2020.

For the first time this century Spurs have overtaken Arsenal in Deloitte Money League having grown 18/19 revenue from £379.4m to £459.3m.

Arsenal revenue slightly grew to £392.7m from £389.7m. They have slipped out of Europe’s top 10 as a “direct result” of missing UCL.

— James Benge (@jamesbenge) January 14, 2020

Surprise names

Outside the top 10 this year, Europe’s other major leagues are represented by the likes of Borussia Dortmund, Atletico Madrid, Inter, Schalke, Roma, Lyon and Napoli.

Ten years ago, both Milan clubs were in a much stronger position with Inter ninth and AC Milan 10th. Hamburg were somewhat of a surprise name to look back on, sitting 11th, while Marseille were 14th. Werder Bremen, in 17th, were a new entry.

Serie A remains represented by four clubs 10 years on, the Bundesliga has dropped from five to three, La Liga has increased from two to three and Ligue 1 continues to have two representatives.