Man City join Euro giants in launching Fan Token to engage supporters
Manchester City have become the latest European superpower to announce the launch of a Fan Token with fan engagement and rewards app Socios.com.
City join AC Milan, FC Barcelona, Juventus, Paris Saint-Germain, AS Roma, Atlético de Madrid, Galatasaray and Trabzonspor in partnering with Socios.com which is built on the Chiliz blockchain.
City fans across the world will be able to use $CITY Fan Tokens to access VIP rewards, Club promotions, games, AR-enabled features and voting rights in certain binding and non-binding club polls on Socios.com.
Stephan Cieplik, Senior Vice President of Global Partnerships Sales at City Football Group said: “We are excited to launch the new Manchester City Fan Token, which will provide another opportunity for our fans all over the world to get even closer to the club they love. Fans will have access to fantastic competitions and VIP experiences and be able to vote on club initiatives.
“Every existing registered Cityzen will also be eligible for a free token so they can access the full range of benefits and rewards.
“We recognise the significant interest in blockchain and the opportunity it provides us to engage further our global fanbase and we are confident that the Manchester City Fan Token will prove a popular addition to our digital line-up.
“We’ve been extremely impressed with how Socios.com have led the way in this space with other European clubs, and we are confident that we have the right platform to succeed and grow together.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com said: “Manchester City are leading the race for this season’s title, but they’ve already been honoured as the most innovative sports team in the world this year.
“The Club have proven they are ahead of the pack in embracing innovation and will enhance that status further through the $CITY Fan Token.
“Socios.com and $CITY Fan Tokens will be hugely complementary to City’s global approach, providing fans around the world with unprecedented engagement opportunities, as well as unique digital, and – once restrictions are lifted – real-life rewards and experiences.”
The digital collectibles market is currently booming. CoinMarketCap, the world’s most referenced price tracking website for digital assets, has created a dedicated page for Fan Tokens minted on the Chiliz blockchain. The total Fan Token market cap recently exceeded $400M.
Chiliz $CHZ, the digital currency for sports & entertainment and the native currency of Socios.com, is among the top 35 cryptocurrencies in the world with a market cap of $3.3 billion.
The Manchester City Fan Token is available to purchase via the Socios.com app. Registered Cityzens will receive an offer to claim their free token through a voucher code in due course.