Arsenal's Declan Rice during the FA Community Shield.

Ranking every 2023-24 Premier League home kit from worst to best

Mitchell Wilks โ€ข

The new Premier League season is here and that means new home kits across the board – if you can forget teams committing the cardinal sin of debuting them last season.

Seriously, this whole new kit before the new season thing has to stop. Anyway, that’s not what we’re here for today. While everybody else is busy giving their Premier League predictions, we’re tackling the important stuff – taking every 2023-24 home kit and ranking them from worst to best.

That’s a lot of kits to get through and a lot of reasons for you all to come and shout at us after reading, so let’s waste no more time and get into it.

20. Aston Villa

Everything about this shirt sucks. It looks more like a Burnley kit than a Villa kit. It looks like a terrible Burnley kit. The sponsor is awful and one Google search of the brand will unearth some ugly, ugly truths.

It’s a real shame, too, because Unai Emery’s side look braced for a really exciting season.

19. Luton Town

The Hatters deserve some credit for reaching the promised land of the Premier League and marking the occasion by turning up with a kit that couldn’t possibly be any more League Two if it tried.

It’s a boiler or a local tyre shop sponsor away from going full Coca-Cola League.

18. West Ham United

We get what Umbro have tried to do with the whole bubbles thing, but truthfully it’s fallen flat on its face. The kit would be much nicer – if a little too plain – without those strange graphics.

The Europa Conference League winners instead look like they use cheap deodorant which has left white marks all over the place.

17. Chelsea

From top to bottom, what a mess. Chelsea’s kit looks like it’s got about three different design briefs thrown together to make one.

The iridescent texture on the Nike logo and club crest hardly fits in with the ’90’s’ theme the Blues were going for with the white side panels and cuffs. They also seem to have forgotten a collar if that was the idea. Identity crisis and looks unfinished without a sponsor.

16. Burnley

A stylish return to the Premier League could’ve been sealed by Burnley carrying their Classic Football Shirts sponsor into the top flight for a second season with the company.

Instead, they’ve gone with a betting sponsor. An obnoxiously large one, at that. Shame, because the actual template of the kit is rather sleek.

15. Tottenham

It’s fine, but is it not just the same kit they’ve released every year now for the past five seasons or so?

Scarily close, if not.

14. Brighton

Roberto De Zerbi’s men can look forward to European football in a kit that looks really smart at a glance, but just don’t pay too much attention.

Especially to the collar at the front, where Nike have had a mare in aligning the stripes. Yeah, don’t look at that bit. It’ll really annoy you to no end otherwise.

Apologies in advance.

13. Nottingham Forest

Forest are back with Adidas for the 2023-24 campaign and head into the season sponsorless once again.

It’s definitely missing something and could do with being spiced up a bit somewhere, but sometimes a simple home kit just hits the spot. It suits Forest and has a classy feel.

Nothing crazy, but fine.

12. Fulham

Slightly more innovative than Forest, we’re huge fans of the half-and-half Adidas stripe design on the sleeves of this one.

A subtle change, but one that stands out. The random button on the collar holds it back from ranking any higher.

11. Everton

A classic kit done incredibly right, for the most part.

The big collar and sleeve cuffs aren’t to everybody’s taste, but it’s clear to see what Hummel were going for and it’s a shirt that embodies Everton tremendously well. Unique, considered and effective.

Nothing groundbreaking, but a good, classic home kit. Unfortunately, that huge Stake sponsor holds it back big time.

10. Brentford

Minus points for another betting sponsor – obviously – Brentford have quietly put together a very sleek kit.

The black accents provide much-needed relief to the red and white pattern and give them a much more mean look heading into the season. It’s a little nasty. Fierce. We like that.

9. Crystal Palace

Perhaps a bit of a marmite offering, traditionalists will prefer Palace in their usual stripes, but this change of pace to a half-and-half design is spectacular.

Roy Hodgson’s men look primed and ready to cook in a bespoke offering from Macron, which uses white perfectly to break up the blue and red.

Not fully sold on the gap in the white line for the sponsor, but we can look past that to appreciate the incredible Crystal Palace design worked into the base of the shirt.

Absolutely brilliant work. They’ll stand out big time.

8. Sheffield United

Sometimes safer is better. Sheffield United have returned to the Premier League with a seriously smart home kit to match, leaning into the dark side similarly to Brentford.

There isn’t much in it, but the Blades’ shirt just looks that little bit more refined and feels like something fans can wear on any occasion, from a day at the office to a weekend festival.

Thin black stripes on either side of the red and white are always a solid shout and the collar gives it a brilliant, retro feel. Hopefully, the performances match it.

7. Bournemouth

Striped kits are always a winner, if you can’t tell. They’re quite difficult to get wrong.

Bournemouth and their kits are largely a forgotten entity for the most part, but not this season. New owners, an exciting new manager and a very smart shirt to go along with it all. Things are looking up for the Cherries.

Imanol’s men could well cook and they’ll be doing so with a quietly stunning kit.

6. Newcastle

The best Newcastle home shirts are the ones that play by the rules of kits. No messing around. Save that for the change strips.

This is textbook Newcastle in every sense. Some might say it needs a third colour as an accent, but not us. Nah. That’s proper Newcastle, that. Will look like the b*llocks under the Champions League lights.

Shame about the sponsors, though.

5. Wolves

Castore have come under plenty of fire since stepping into the world of football kits, but they deserve credit for their latest offering for Wolves.

Gone is last season’s effort which looked like it had fallen out the back of a dodgy kit factory on the other side of the world, and in its place is a much more refined, retro offering with a brilliant collar.

Nothing too crazy, but that white accent just brings it to life. Here’s hoping it’s not remembered for the wrong reasons.

4. Manchester United

Perhaps the most glaring example of how a sponsor can ruin a shirt.

Why is the Team Viewer logo suddenly so large? Who signed off on that? What growth pills is it being fed?

Thankfully it’s not that bad of a logo, and the rest of the kit is sensational, from the collar to the more subtle details. One of United’s very best in recent times and perhaps one of Adidas’ best efforts since returning in 2015.

3. Arsenal

What a brilliant kit – until you realise Arsenal and Adidas got too giddy and went crazy with the gold accents before the Gunners finished the season trophyless.

They’ll argue to the death that it’s to celebrate the 20-year anniversary of their Invincibles season, but we’re not buying it. And even if it was that, bad luck has made for a rather hilarious outcome.

Shame, because without that blemish it’s actually a very, very nice shirt. Three excellent colours used to perfection – almost.

2. Manchester City

The treble winners return to the field in a kit that harks back to their first season at the Etihad Stadium in 2003-04, then called the City of Manchester Stadium.

It’s a slow burner, definitely, but in time we’ll look at it and appreciate that PUMA have played an absolute blinder. One that City fans will immediately fall in love with.

Unfortunately, the collar not going all the way around and the lack of detail on the sleeves just about holds it back from claiming top spot.

1. Liverpool

Flawless. Absolutely flawless. A modern take on a classic Liverpool shirt. Simple but effective. Pretty much spot on.

Not sure you could ask for much more from a home kit. It ticks all the boxes. Never mind office days and festivals – would be wearing that to weddings.

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