Ranking the BBC and ITV’s World Cup opening sequences since 1990
It’s a great feeling when the World Cup begins to take over your television schedule, with games and highlights shown almost constantly across the BBC and ITV.
The theme tunes used by the two broadcasters become implanted into your brain for the course of the summer – though that’s not always a good thing.
We’ve taken a look at every BBC and ITV intro since 1990 and ranked them from a disappointing worst to an incredibly memorable best.
20. Germany 2006 – BBC
Most of the intros nod to the heritage of each hosting country as well as hinting at the history of the competition. This effort from the BBC manages neither and could hardly be any less rousing.
19. Italy 1990 – ITV
Some things age well. Others do not. The differently balls randomly scrolling across the screen make this look like a Windows 97 screensaver – though it does have the bizarre highlight of Caesar’s statue heading a ball.
18. Germany 2006 – ITV
Ruined by the music, this one. Kasabian limply covering Heroes? Peak indie landfill.
17. USA 1994 – BBC
We’re getting there with some shots of America and some clips, but the fact it’s all weirdly interspersed with dog noises – presumably as a nod to mascot Striker the Dog – make this extremely odd and just downright wrong.
16. Qatar 2022 – BBC
The animators have done their job, but everything was cobbled together over Zoom on a Friday afternoon. Forgettable.
15. USA/Canada/Mexico 2026 – BBC
The BBC have been producing increasingly generic World Cup title sequences, leaning on animation with no sense of place.
Their 2026 effort is fine, but also one that can largely be rinsed and repeated in four years time.
14. Russia 2018 – BBC
Some nice shots of Russia but the music is curiously lightweight. They should have gone with the fantastic trailer instead.
13. South Africa 2010 – BBC
Maybe this is a little harsh, but as the digital age progressed we’d expect better than this from the BBC, although the music is decent.
12. France 1998 – ITV
Finally we’ve got some decent visual efforts from ITV, which see this higher up on our list than it otherwise would have been.
Relevant shots of recognisable French landmarks are interspersed with some smart cartoon-to-real-life clips.
11. Russia 2018 – ITV
Curiously alluring. Welcome…
10. Brazil 2014 – BBC
A strong effort, this intro from the BBC in Brazil probably only falls short due to ITV’s wonderfully memorable sequence from the same tournament.
We’re big fans of the shot of Neymar as a figurine before sparking to life.
9. USA 1994 – ITV
It’s another excitement-builder from ITV, with a hard-hitting song over the background of images that epitomise the World Cup spirit.
8. South Korea/Japan 2002 – BBC
What you want from a title sequence is for it to get you up for the match ahead, and this does just that while still showing off parts of South Korea and Japan’s heritage.
7. Qatar 2022 – ITV
Rousing music with some clever animation – hooray for the inflatable unicorns making an appearance – make this another strong effort from ITV.
6. South Africa 2010 – ITV
This captures everything that was great about the South Africa World Cup, the excitement which was visible for a first tournament held in Africa. A very solid intro.
5. USA/Canada/Mexico 2026 – ITV
This may become annoying over the coming weeks, but right now it’s a super-spreader for World Cup fever.
OH MY WORD!!! ITV HAVE SMASHED IT
BETTER OR JUST AS GOOD AS 2014😍 pic.twitter.com/S3tPMZZdGh
— The 44 ⚽️ (@The_Forty_Four) June 9, 2026
4. France 1998 – BBC
There are two schools of thoughts here.
One is that the BBC have used a questionably stereotypical French restaurant, with shots of baguettes, berets and red wine, and players’ faces in said bottles as well as glasses and napkins.
Objectively, it’s ridiculous.
The other view, and the one taken by our very nostalgic Editor, who broke off his holiday to bump this up the list, is that all of that, combined with some great clips of previous tournaments and exactly the right music to lift spirits, make this all one of the most memorable intros ever.
3. South Korea/Japan 2002 – ITV
The imagery is good, but the music is even better. This. Is. What. We. Want. It makes you want to be there.
2. Italy 1990 – BBC
We’ve gone out on a massive limb here putting this brilliant piece of work from the BBC only second. It’s undoubtedly the most iconic on the list. But bear with us…
1. Brazil 2014 – ITV
The best. You’re lying if you say you didn’t sing along to this before every single match at the 2014 World Cup, and if you say you could get it out of your head throughout the tournament and even since then. Good luck getting it out of your head now.
Music on point coupled with really good visuals of Brazilian street football plus some iconic World Cup moments. So, so good.
READ MORE: 90 iconic World Cup moments – from 90 different mins of previous tournaments
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