Ranking the BBC and ITV’s World Cup opening sequences since 1990

Quick Reads

It’s a great feeling when the World Cup begins to take over your television schedule, with games and highlights shown almost constantly across the BBC and ITV.

The theme tunes used by the two broadcasters become implanted into your brain for the course of the summer – though that’s not always a good thing.

We’ve taken a look at every BBC and ITV intro since 1990 and ranked them from a disappointing worst to an incredibly memorable best.

14. Germany 2006 – BBC

Most of the intros nod to the heritage of each hosting country as well as hinting at the history of the competition. This effort from the BBC manages neither and could hardly be any less rousing.

13. Italy 1990 – ITV

Some things age well. Others do not. The differently balls randomly scrolling across the screen make this look like a Windows 97 screensaver –  though it does have the bizarre highlight of Caesar’s statue heading a ball.

12. USA 1994 – BBC

We’re getting there with some shots of America and some clips, but the fact it’s all weirdly interspersed with dog noises – presumably as a nod to mascot Striker the Dog – make this extremely odd and just downright wrong.

11. South Africa 2010 – BBC

Maybe this is a little harsh, but as the digital age progresses we’d expect better than this from the BBC, although the music is decent.

10. France 1998 – ITV

Finally we’ve got some decent visual efforts from ITV, which see this higher up on our list than it otherwise would have been.

Relevant shots of recognisable French landmarks are interspersed with some smart cartoon-to-real life clips.

9. Germany 2006 – ITV

Speaking of music, this is perfect. The general consensus seems to be using music as a link to the host country, but there’s no need for that in ITV’s rousing title sequence from 2006.

8. Brazil 2014 – BBC

A strong effort, this intro from the BBC in Brazil probably only falls short due to ITV’s wonderfully memorable sequence from the same tournament.

We’re big fans of the shot of Neymar as a figurine before sparking to life.

7. USA 1994 – ITV

It’s another excitement-builder from ITV, with a hard-hitting song over the background of images that epitomise the World Cup spirit.

6. South Korea/Japan 2002 – BBC

What you want from a title sequence is for it to get you up for the match ahead, and this does just that while still showing off parts of South Korea and Japan’s heritage.

5. South Africa 2010 – ITV

This captures everything that was great about the South Africa World Cup, the excitement which was visible for a first tournament held in Africa. A very solid intro.

4. France 1998 – BBC

There are two schools of thoughts here.

One is that the BBC have used a questionably stereotypical French restaurant, with shots of baguettes, berets and red wine, and players’ faces in said bottles as well as glasses and napkins.

Objectively, it’s ridiculous.

The other view, and the one taken by our very nostalgic Editor, who broke off his holiday to bump this up the list, is that all of that, combined with some great clips of previous tournaments and exactly the right music to lift spirits, make this all one of the most memorable intros ever.

3. South Korea/Japan 2002 – ITV

The imagery is good, but the music is even better. This. Is. What. We. Want. It makes you want to be there.

2. Italy 1990 – BBC

We’ve gone out on a massive limb here putting this brilliant piece of work from the BBC only second. It’s undoubtedly the most iconic on the list. But bear with us…

1. Brazil 2014 – ITV

The best. You’re lying if you say you didn’t sing along to this before every single match at the 2014 World Cup, and if you say you could get it out of your head throughout the tournament and even since then. Good luck getting it out of your head now.

Music on point coupled with really good visuals of Brazilian street football plus some iconic World Cup moments. So, so good.


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