The 11 European clubs to earn the most from shirt sponsorship: Man Utd, LFC…
Real Madrid and Machester United will make more money than any other European clubs from combined shirt and kit sponsorship in 2020-21.
Football finance blogger Kieron O’Connor (AKA Swiss Ramble) has analysed Barcelona’s 2019-20 accounts, noting how much different clubs make through sponsorship deals.
Using Swiss Ramble’s data, here are the 11 European clubs who generate the most revenue through their shirt and kit sponsorship deals.
1. Real Madrid
Shirt deal: €70million
Kit deal: €110million
Total: €180million
2. Man Utd
Shirt deal: €72million
Kit deal: €85million
Total: €157million
3. PSG
Shirt deal: €60million
Kit deal: €80million
Total: €140million
4. Barcelona
Shirt deal: €30million
Kit deal: €105million
Total: €135million
#FCBarcelona have extended Rakuten shirt sponsorship by 1 year to June 2022, though media reports suggest that value has reduced from €55m to €30m. Nike €105m kit deal runs to 2028, while Beko sleeve/training deal worth €19m a year will expire in 2021. pic.twitter.com/93YKVt0lNd
— Swiss Ramble (@SwissRamble) January 25, 2021
5=Liverpool
Shirt deal: €45million
Kit deal: €79million
Total: €124million
5= Man City
Shirt deal: €51million
Kit deal: €73million
Total: €124million
7=Chelsea
Shirt deal: €45million
Kit deal: €68million
Total: €113million
7=Arsenal
Shirt deal: €45million
Kit deal: €68million
Total: €113million
9. Juventus
Shirt deal: €50million
Kit deal: €51million
Total: €101million
10. Bayern Munich
Shirt deal: €35million
Kit deal: €60million
Total: £95million
11. Tottenham
Shirt deal: €45million
Kit deal: €34million
Total: €79million
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