The 11 European clubs to earn the most from shirt sponsorship: Man Utd, LFC…

Quick Reads

Planet Football
31st January 2021

Real Madrid and Machester United will make more money than any other European clubs from combined shirt and kit sponsorship in 2020-21.

Football finance blogger Kieron O’Connor (AKA Swiss Ramble) has analysed Barcelona’s 2019-20 accounts, noting how much different clubs make through sponsorship deals.

Using Swiss Ramble’s data, here are the 11 European clubs who generate the most revenue through their shirt and kit sponsorship deals.

1. Real Madrid
Shirt deal: €70million
Kit deal: €110million
Total: €180million

2. Man Utd
Shirt deal: €72million
Kit deal: €85million
Total: €157million

3. PSG
Shirt deal: €60million
Kit deal: €80million
Total: €140million

4. Barcelona
Shirt deal: €30million
Kit deal: €105million
Total: €135million

#FCBarcelona have extended Rakuten shirt sponsorship by 1 year to June 2022, though media reports suggest that value has reduced from €55m to €30m. Nike €105m kit deal runs to 2028, while Beko sleeve/training deal worth €19m a year will expire in 2021. pic.twitter.com/93YKVt0lNd

— Swiss Ramble (@SwissRamble) January 25, 2021